What is the Friday Funnel Report?

Every Friday Lisa prepares a summary of the week. It has four sections outlining what happened over the past week.  The first section looks like:

6734 messages this week

Good afternoon! This week:
📈 734 leads » 579 showings
————————————————————————————————
Lead      ==============  100.0%
Offered   =============    87.6%
Accepted  =============    90.0%
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This explains that of the 734 leads, 643 (87.6%) converted to showings.  Of those 643 showings, 579 (90.0%) accepted a showing. The report next gives the source of leads:

Your leads this week came from:
📣 Top traffic sources
————————————————————————————————
Prop. website              43.1%
Apt List                   19.4%
Apt Guide                  16.7%
Apts.com                   13.9%
Rent.com                    5.6%
————————————————————————————————

This section explains where leads are coming from.  If you launch a new marketing campaign and want to know how its going, this is the place to watch!

🏡 Leads by property
————————————————————————————————
A Place                      342
Another Place                173
Yet Another Place            131
Still Another Place           88
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The report lists each property within your portfolio separately.  You can use this section to see how the individual locations are doing.

The last section provides raw data.  All daily and weekly reporting derives from this data:

All data available on-demand:
🍳 Raw data for your analysis
————————————————————————————————
📎 agents.csv               2kb
📎 prospects.csv          737kb
📎 showings.csv           302kb
📎 marketing_tracking.csv  12kb
📎 settings.csv             1kb
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Lisa assembles these reports every evening based on what has happened at your properties.  The data is comma-separated values.  You can open them with Microsoft Excel, or another spreadsheet program.

How did we do?

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