What Are Name-Based Email Addresses? Why Can’t Lisa Use Role-Based Emails?
Lisa relies on emails to communicate with your agents and managers. So, email addresses need to be for particular individuals. Name-based email addresses link feedback and scheduling to the right person. Lisa also learns how to talk to particular people.
Each agent and manager should have their own name-based email address. For example: alice.anderson@property.com.
Role-based emails, such as leasingoffice@property.com don’t work well:
- It’s uncertain who handles an appointment
- This results in a lower reply rate to appointment invites
- Many agents might accept the same appointment
- Role-based emails often cause synchronization errors
- They make it impossible to match showings events in PM software with your calendar
- They result in inaccurate information in the calendar
- Feedback doesn’t go to the right person
- A shared account is less secure