Why Do I Need to Update My Marketing Thursday Before Launch?
After Lisa has all your information, she can start responding to messages. So you can answer all her questions, Lisa launches on a Friday.
This gives Lisa time to learn how to work for you. The marketing team should update their marketing sources on the Thursday before launch. Lisa activates the tracking numbers then, so you can't do it earlier. But, that gives the ILS sources enough time to switch their system too.
Lisa will not respond to leads before she is active. So, wait until she is active to send them to her.